Our Story

Jaide & Joel’s Baking Co. was founded in 2018 by Jaide Hatfield and Joel Murga. The company was born out of the need for vegan and gluten free baking, with a focus on helping those with allergies find delicious alternatives. Starting out at local farmers markets in Kelowna, BC, it quickly grew in popularity. Not long after, the company tried it's hand at wholesale. Since then, they have partnered with many local companies across the Okanagan, opened their first retail location in Kelowna, and are always looking for ways to expand their reach. They take great pride in their products and always use the best and freshest ingredients available to them. They believe in educating their customers in vegan and gluten free baking, and that the little details really do make a difference.

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